Welcome to The Baom

A brand that seamlessly blends heritage, style, and innovation to create exceptional products with a personal touch. The Baom isn’t just a brand—it’s a legacy of culture, craftsmanship, and creativity, passed down through generations.

Our Story

The Baom was born from a vision: to merge timeless tradition with contemporary elegance. The name Baom carries deep significance, rooted in Yemen and enriched by Indian and Arab influences. It represents strength, unity, and resilience.

Our founder, inspired by a diverse cultural heritage, sought to craft high-quality products that celebrate Arab and Indian traditions while embracing modern artistry. What started as an idea to showcase cultural richness has flourished into a global brand known for authenticity, craftsmanship, and innovation.

Every piece we create is more than just a product—it’s an experience, a blend of heritage and modernity designed to tell a story.

Meet Our Founder - Zubair Sarookh

Born to a Yemeni father and an Indian mother, and raised in the UAE, Zubair Sarookh embodies cultural fusion. As a renowned internet personality with over 4.5 million followers worldwide, he connects cultures through comedy, creativity, and style.

Driven by a passion for heritage and modern aesthetics, Zubair founded The Baom to blend tradition with contemporary fashion. His vision is to create products that tell a story, honor cultural identity, and inspire confidence.

"The Baom is more than a brand—it’s a movement. A fusion of heritage and modern style, crafted for those who dare to stand out. Every piece carries a story, every design makes a statement. This is more than fashion; this is The Baom." – Zubair Sarookh

What Sets Us Apart?

At The Baom, we don’t just make products; we create meaningful connections through design. Here’s what makes us unique:

Authenticity – Each item is thoughtfully crafted, reflecting the beauty of our cultural roots and personal journeys.
Uncompromising Quality – From premium materials to expert craftsmanship, excellence is at the core of everything we do.
Exclusive Designs – Our curated collections seamlessly blend Arab and Indian influences, making every piece truly special.
Customer First – We prioritize your satisfaction, ensuring a seamless and personalized shopping experience.
Global Perspective – While deeply rooted in Yemeni and Indian traditions, our designs embrace a world of cultural inspirations.

Our Values

Heritage – We celebrate our Arab and Indian origins, infusing cultural depth into every creation.
Integrity – Honesty and transparency define our interactions, building trust with our community.
Innovation – We constantly evolve, reimagining tradition through a modern lens.
Community – More than a brand, The Baom is a movement. Our customers and supporters are the heart of everything we do.

Thank You for Being Part of Our Story

We are incredibly grateful for the love and support from our global community. The Baom isn’t just about fashion—it’s about embracing culture, individuality, and excellence.

Thank you for joining our journey. Experience The Baom—where every product tells a story, and every purchase connects us in a shared legacy of style and tradition.